Why businesses should be tapping further into the podcasting space.

Podcasts are one of the few media types where learning and entertainment co-exist, making them the perfect platform for the publishing industry (Source: Cumulus Media and Signal Hill Insights 2021). But, with a plethora of information out there, it can be hard to know where to start.

With that in mind, we have collated the latest, and most trusted, industry data in a simple e-guide to prepare you and your brand for entering the podcasting world – or to improve your existing audio strategy.