Estimated reading time: 3 minutes
Keeping investors informed is crucial for any business. It helps to build trust and maintain a good relationship. Traditionally, businesses would hold meetings, send newsletters or reports to update their investors. However, with the rise of technology, there is a more engaging and convenient way of sharing information with investors – private podcasts.
Podcasts are known for being easily accessible through RSS feeds and consumed on demand. However, the difference with private podcasts is that they can hosted on a secure platform, ensuring that the information can’t be downloaded or listened to by non-registered users. They are becoming increasingly popular due to their convenience and flexibility. Here are some of the benefits of using podcasts to inform investors.
Increased Engagement
Private podcasts provide a more personal and engaging way of sharing information with investors. Unlike reports or emails, podcasts allow the company’s leadership team to speak directly to investors, providing a more human touch to the communication. This helps to build stronger relationships between the company and its investors.
Convenience
Private podcasts are a convenient way for investors to stay informed. They can listen to the podcast at their convenience, whether they are on their daily commute or taking a break from work. This is particularly beneficial for investors who are located in different time zones or have busy schedules.
Secure
Using a private podcast platform can allow you to deliver your investor updates in a secure way, ensuring that only your investors or shareholders receive the information. As the content can only be accessed by registered users (and can’t be downloaded) you can ensure that it reaches your community safely.
Cost-Effective
Private podcasts are a cost-effective way of sharing information with investors. Unlike traditional methods, such as holding meetings or printing reports, podcasts require minimal resources to produce. This makes it an attractive option for companies of all sizes.
Of course, you can go for a fully bespoke option with top quality production, but if you simply want to keep your investors up to date, then this can be very cost effective.
Better Understanding
Private podcasts can provide a better understanding of the company’s performance and strategy. They allow the company’s leadership team to explain complex concepts or strategies in a more understandable way. This helps investors to make more informed decisions.
Increased Transparency
Private podcasts provide a platform for companies to be more transparent with their investors. They can share the company’s progress, financial performance, and other important information that investors need to know. This can help to build trust and confidence in the company.
Ultimately, using a private podcast to inform investors is a convenient, engaging, and cost-effective way of sharing information. It allows companies to provide a more personal touch to their communication, better understand the company’s performance and strategy, and build stronger relationships with investors. By utilising podcasts, companies can keep their investors informed and engaged, leading to a more successful and profitable partnership.
To set yourself up for success, take a look at our series of guides to help you plan a private podcast for your investor community:
- Top tips for creating a private podcast
- 5 simple steps to create a private podcast
- Private podcasts – how schools and universities can benefit
Need help starting a private podcast?
Like everything else at Auddy, we are pushing the boundaries of audio……
Helping companies communicate like never before in an age of constant distractions.
We make it easy for you to communicate with your investors through podcasts.
Transforming the way you:
- Communicate with your financial results
- Share success stories
- Explain complex business strategies in an understandable way.
This is because…podcasts are uniquely capable of cutting through and helping to keep your investors more informed.
By engaging in their own time, on their own terms.
Auddy Campfire is our private podcast distribution platform, creating the opportunity for you to share longer-form content with your communities, enabling a richer and more immersive experience. Interacting with your audience to build deeper connections and enhance your communication strategy.
Add-ons such as marketing, production, editing and strategy can also help you deliver successful communications.
Or, you can opt for a fully bespoke package where we can help create your audio strategy and then manage everything for you. It couldn’t be easier.
Book a meeting with the team today to find out how Auddy Campfire can improve engagement and measurability for your business.
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