The idea of creating branded content for your consumers is not new – advertorials have been around for decades. But how do you engage an audience that doesn’t want to be sold to? How do we grab the attention of an audience that actively rejects brands that are constantly trying to sell to them, or that don’t align with their own personal values?
To succeed, adverts must be more subtle than ever yet highly capable of engaging an audience. And that’s where branded podcasts come in.
Working with Auddy
Curious to understand how we work? Take a look at our process and support network below
Plan
PlanThe first thing we do is to understand why you’re making a podcast in the first place, where audio fits in your content strategy, and what attributes the audio needs for it to align with your brand.Find out more
Create
CreateOnce we’ve defined an audio strategy, we work on a treatment for a show. This typically involves developing an outline for a show, its format and who, if anyone, might present it.Find out more
Produce
ProduceAfter we’ve signed off the treatment, we start researching and working out the detail of each episode. We plan and script every episode in advance of any recording.Find out more
Deliver
DeliverWhen the final shows are delivered we distribute them across every podcast platform. We can help with the marketing of the show, including the creation of a bespoke visual identity...Find out more
Review
ReviewIt often takes more than one season to build your audience, so be patient…..but also make sure that you have clear KPIs and measurement in place to understand the success.Find out more
Find your brand sound
Branded podcasts help you to connect with your audience through highly engaging content.
Take a listen to some of our previous branded shows.
Take a look at our latest tips on creating podcasts for brands
Let's work together
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