Interview with Forbidden History
Estimated reading time: 3 minutes
Where did this podcast journey start for you? How was the idea conceived? And why a podcast?
At Like A Shot we research, investigate and create great stories across many of our TV programme brands over the last 10 years, and wanted to be able to share some of these stories with a new and more mobile audience. Our catalogue of high quality presentations include stories from Forbidden History, Private Lives, History’s Greatest Hoaxes and Historical Murder Mysteries series.
What has been the most rewarding moment in your podcasting journey so far?
The realisation that great stories and high production value do shine through in the end. The journey has been a 2 year one of persistence, trial and experimentation. Our use of multiple voices and expert contributors, original research and rich music sound-bed tend to set our podcasts apart and we are glad to report that quality does indeed count.
What has been the game-changer moment for you?
The biggest impact was setting up a dedicated team to focus on Podcasts. As a factual TV Company as our bread and butter, we decided to make this long term investment strategy, spanning multiple years of work. This investment, albeit a slow burner, has paid off as our brand disseminates into the Podcasting world.
What episodes should we watch out for and any sneak peaks into the future of the series?
We are preparing to release a number of themed mini-series under the Forbidden History brand so listeners can take a deeper dive into some more fascinating aspects of our past. These include Secret Societies, WW2 Murders, and even the less well-known personal lives of some of history’s most famous leaders.
How would you describe your show in 5 words?
Not afraid…challenging the norm.
What would you say has been the biggest challenge in your podcasting journey so far?
Patience. It’s a long game but quality does shine in the end. As part of a larger media group, Argonon, we have the resources and depth of expertise to find a way to make it work.
What are all the different things that you do to help promote your podcast?
On launch we allocated media budget to social media and podcast promos, but after the launch phase we have let it grow organically. Making sure we are picked up by the search engines as we build volume of content and subscribers.
Of these, what has been the most effective?
Being promoted by Spotify
What would be your dream podcast series to make?
A daily multimedia interactive podcast. Watch this space!
What show do you wish you’d thought of?
Joe Rogan show….
What are some of your favourite podcasts to listen to and why?
I’ve always been a big fan of Horrible Histories for many many years, so You’re Dead to Me is always one idea I have coveted.
Why did you launch with Auddy?
When we launched we wanted a boutique partner who could guide us through the platform and ad sales process to be able to bring our wealth of great story-telling to a new audience.
Hosting your podcast with Auddy couldn’t be simpler, we are here for creators with free podcast hosting and personal expert monetisation strategies and direct connections to advertising marketplaces.
