The client’s identity and certain specifics are redacted for confidentiality.
With roughly 1,000 employees, a multinational investment firm faced a common internal communications problem: leadership updates were going out, but it was unclear whether people were truly engaging with them, especially as the conventional metrics for emails are limited as proxies of engagement. Existing channels struggled to cut through, and scaling communications globally added complexity.
Key challenges included:
- Inbox fatigue among staff: Written updates competing for attention and often skimmed or ignored
- Limited scalability of comms: Live formats that did not translate well across time zones, roles, and schedules
- Poor fit for daily workflows: Communications that required employees to stop work, sit at a desk, or attend another meeting
- Lack of engagement insight: Limited visibility into whether messages were actually being consumed once sent
- Capacity constraints: Pressure to improve engagement without adding production or operational workload to a lean team
The Solution: A leadership-driven audio channel employees actually use
To address these challenges, the firm launched an internal podcast for leadership updates and recurring communications using Auddy’s Campfire solution, with Auddy acting as an end-to-end partner.
Auddy managed the planning, production, and ongoing delivery, while also providing the software to host and distribute each episode.
The approach centered on making leadership communication easier to consume and easier to sustain.
Key elements of the solution included:
- Direct, human leadership communication: An internal podcast that allowed senior leaders (including the CEO) to speak to employees in a natural, conversational way
- On-demand listening: Audio that employees could consume during commutes, between meetings, or away from screens
- Steady leadership content cadence: A format built for regular, ongoing updates rather than one-off announcements
- End-to-end program management: Auddy handled planning, production, and delivery, removing operational burden from the comms team
- Scalable consistency: A reliable communications approach that avoided long written updates or resource-heavy formats, without adding workload
The Results: Strong adoption, eager consumption, and clear engagement signals
From the outset, the investment firm’s new internal podcast demonstrated consistent and measurable engagement, which they now prefer to their original comms channels.
The data here was collected over a 15-month period of time starting from the client’s initial onboarding through September 2025, when this research was undertaken:
- Average month-on-month audience growth of 7.6%, with total audience growth of 114.9% over baseline
- Audience growth CAGR of 83.8%, indicating sustained adoption over time
- On average, 86% of listening base downloaded new episodes within seven days, with a median of 94%, showing fast, habitual consumption
A one-off “Year in Review” episode further highlighted the channel’s reach, as they wanted to extend their all-hands updates to better engage their international employees asynchronously, as well as answer questions and share additional updates they didn’t have time for during the meeting itself.
Within the first week, 78.6% of listeners downloaded the episode, with total downloads exceeding the total number of employees – a 1.44× ratio of downloads to the listener base, showing substantial repeat listens.
This delivered clear benefits across teams and audiences:
- For company leadership: A repeatable way to communicate with tone and clarity – at scale and globally
- For internal communications leaders: Clear evidence that messages were being consumed, not just distributed
- For the broader organization: A communications approach that supports both internal alignment and external stakeholder understanding, without added friction or complexity
For an investment firm thinking holistically about communications, this project demonstrated how audio can strengthen alignment across employees, leaders and other stakeholders, without adding friction or complexity. Today, the firm continues to work with Auddy on this initiative.