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“How an Investment Firm Turned Leadership Updates into Must-Listen Content”

See how a global investment firm used internal podcasting to drive engagement, alignment, and measurable reach

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A global investment firm had no shortage of leadership messages – but no clear signal they were landing. Email fatigue, time zones, and packed schedules made it hard to drive engagement, let alone understanding.

Instead of merely adding content volume, they changed the format. Using Auddy’s Campfire, senior leaders launched a private internal podcast employees could listen to on their own time.

What happened next surprised the team – and showed, unmistakably, when messages finally started to stick.