Estimated reading time: 2 minutes
We’re pleased to share that Andrew Craissati, CEO and Co-founder of Auddy, has been appointed to the UK Council at Creative UK for a two-year term running through 2026–28.
Creative UK’s UK Council shapes the organisation’s policy priorities and advocacy work on behalf of the UK’s cultural and creative industries.
This term’s focus spans Access to Finance, Regional Growth, Skills, AI and Tech Adoption, Trade and Export, and Equality, Diversity and Inclusion – a cross-section of the pressures and opportunities defining the sector right now.
Andrew joins a council representing every UK nation and region, selected from Creative UK’s membership network.
It’s a moment we’re proud of. Andrew’s career – spanning Virgin Group, Universal Studios, , National Geography, Rothschild, and investment banking before founding Auddy – has been shaped by a consistent thread: the belief that how organisations communicate matters as much as what they say.
The creative industries and audio storytelling
The creative industries have always understood the power of a good story. What’s changing is where those stories are being told – and who gets to hear them.
Across music, media, sport, publishing, and entertainment, organisations are finding that audio is one of the most effective ways to deepen connection with the people who matter most to them. Not broadcast audio – private audio. Invite-only series for members, subscribers, season ticket holders, superfans, and partner networks. Content that feels exclusive precisely because it is.
The shift reflects something straightforward about how audiences behave. Fans and community members don’t just want news – they want access. Behind-the-scenes context, leadership voice, early drops, editorial perspective that goes beyond the press release. Audio delivers that in a format people already build into their day: commutes, workouts, the school run.
Where Auddy fits in
This is the context in which Auddy built Campfire – an end-to-end podcast solution, with full-service creative and editorial support built on a proprietary private distribution platform.
For organisations in the creative industries, Campfire offers a way to reach defined audiences – members, subscribers, fans, franchise partners – with content that’s secure, access-controlled, and measurable.
Unlike public platforms where reach depends on algorithms and audience data belongs to someone else, Auddy provides a private, branded environment where organisations control who listens, what they hear, and what happens next.
Granular analytics show completion rates, replays, and drop-off points – so creative organisations can see not just that content was distributed, but whether it actually landed.
Auddy’s full creative and editorial team handles ideation, production, and cadence management alongside the platform, meaning organisations can sustain a consistent content programme without it becoming a burden on internal teams.
Looking ahead
We’re looking forward to Andrew’s contribution to the Council’s work – and to Auddy playing its own part in demonstrating what better communication can look like for the creative industries.
Because where organisations speak, people listen.
