Brands and publishers are expected to show up in video, audio, newsletters, events, and social — simultaneously, and at quality. But how do you actually make that work without burning out your team or losing editorial integrity?
At PPA Festival 2025, Andrew Craissati (Founder & CEO, Auddy) joined Darren Styles (CEO, Stream Publishing) and Olivia Midgley (Editorial Director, Farmers Guardian) to explore how editors are rebuilding their content operations — editorially, operationally, and commercially.
The conversation covered:
- Why measurement is the foundation of any multi-format strategy — and what good looks like for audiences that span satellite-connected farmers and communities with no phone signal
- How attitude magazine takes a test-and-learn approach, dropping formats that don’t drive traffic and doubling down on co-branded podcasts, long reads, and live events
- Why audio shows are an under-rated distribution channel — and how invite-only “green room” podcast recordings can surface superfans and unlock additional revenue
- The case for private, access-controlled audio — and why being in as many shop windows as possible still has its place
Whether you’re a publisher, brand, or communications team navigating the multi-format shift, this session is a practical look at what’s working — and what isn’t.
About Auddy: Auddy enables brands, marketers, and publishers to build stronger relationships through private podcasting. Using Auddy’s Campfire solution, your announcements, community updates, and exclusive stories are delivered directly to targeted audiences in a format they choose to spend time with. Granular access control, listener analytics, and creative support from our award winning creative team let teams deepen engagement, test what resonates, and maintain full control over distribution and data.
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