Estimated reading time: 2 minutes
Auddy has won the Early-Stage category for London and the South East at the UK Private Capital Vision Awards 2026.
The Vision Awards recognize private-capital-backed companies across seven UK regions and nations, scored on competitiveness, growth, innovation and sustainability. This year’s panel is chaired by Jan Rutherford of Scottish Equity Partners, and brings together judges from the awards’ sponsors, Grant Thornton and Santander, with senior investors from across UK private equity and venture capital – including Bridgepoint, Inflexion, Livingbridge and the Development Bank of Wales.
The judges singled out Auddy’s strong revenue growth, its use of AI, and the development of its proprietary Campfire platform. As a regional winner, Auddy now goes forward to the National Awards in December.
A London company built on British talent
Winning in London and the South East lands at an interesting moment. The national conversation has been shifting toward spreading opportunity beyond the capital – the argument that Britain’s creative and commercial strength shouldn’t be concentrated in one city. That argument has real merit, and the companies making the case for their own regions are right to make it.
But the two things aren’t in tension. Auddy’s work draws on talent from across the whole of the UK, and London remains one of the world’s recognized centers for creative and advertising work. Being headquartered in London and drawing on British talent wherever it happens to be are the same story, not competing ones.
“Launched amongst the chaos of COVID, Auddy quickly found that the audio community was full of opportunity,” said Andrew Craissati, CEO and Co-founder of Auddy. “Since those early days, we have successfully built a client base of some of the world’s most exciting and inspiring organizations and brands.”
Backed before the proof existed
Craissati’s quote names the moment things changed: “When we partnered with the London Stock Exchange in 2025, this was the first real act of validation to help us understand that what we were doing was making a difference.”
Pembroke VCT led Auddy’s seed round in 2022, alongside Haatch Ventures and Brick Capital – three years before the Stock Exchange partnership, and before the move into internal communications and investor relations that followed. The recognition arriving now is for work that Pembroke, Brick Capital, Haatch Ventures and Auddy’s angel investors funded when it was still a plan.
That is the less visible part of Britain’s creative standing. Creative businesses here are chronically under-backed relative to the country’s reputation for the work itself, and the gap closes when investors move early on companies that don’t yet have proof to show them.
“Since we backed Auddy in 2022, Andrew and the team have built the business into a highly innovative focus on the use of the podcast medium for advertising or corporate communications whether for consumer brands, corporates, investors or celebrities,” said Elizabeth Lazell, Investment Director at Pembroke VCT. “With the launch of the London Stock Exchange partnership, a scaled-up focus on internal comms and investor relations has meant repeated recognition for product innovation. Congratulations to the whole Auddy team.”
Pembroke is a member of UK Private Capital, and its co-operation on the entry is what made it possible – the awards require a member firm to support the application.
Auddy’s thanks go to all of them, and to the team whose work the judges were actually looking at.
