Plan The first thing we do is to understand why you’re making a podcast in the first place, where audio fits in your content strategy, and what attributes the audio needs for it to align with your brand.Through this process, we will work with you to: • Develop an audio strategy. • Define your objectives, audience and core KPIs. • Understand how branded content fits into your overall marketing or communications strategy. • Agree scope of project.Strategic timeline: 2-6 weeks
CreateOnce we’ve defined an audio strategy, we work on a treatment for a show. This typically involves developing an outline for a show, its format and who, if anyone, might present it.Decisions such as: • Concepting and creative development • Sign off creative idea • Agree talent/hosts • Brief Marketing support (if required)Development timeline: 2-6 weeks
ProduceAfter we’ve signed off the treatment, we start researching and working out the detail of each episode. We plan and script every episode in advance of any recording.Once the audio has been captured, it’s edited and sound designed before being mastered and packaged for distribution. We involve clients in every step of this process. The production period is split into two phases: pre-production (research and preparation) and production (recording and editing).The total process is idea dependent, but generally pre-production can take 2-6 weeks and production 2-6 weeks.Interview shows tend to have shorter production windows and investigative journalism quite extensive timeframes.
DeliverWhen the final shows are delivered we distribute them across every podcast platform. We can help with the marketing of the show, including the creation of a bespoke visual identity for the podcast and creating and executing on a marketing strategy to grow the audience.We can support from a marketing perspective too to develop your launch strategy and work with partners to deliver a marketing campaign to ensure your audience can find the show. Don’t forget that you need to make sure that people know about the show so consider how to market your show within your overall communications strategy….See XXXX blog to find out more.
ReviewIt often takes more than one season to build your audience, so be patient…..but also make sure that you have clear KPIs and measurement in place to understand the success. This could vary from PR coverage to campaign impressions through to downloads. Having a more robust brand uplift study will only be possible once you have a large reach for your campaign.
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