How long should an earnings recap actually be?
Your earnings call is too long and investors aren’t finishing it. In truth, most earnings updates are too long — not because investors don’t care, but because the format doesn’t fit how they actually consume information.
In this episode of Campfire Academy, Andrew Craissati walks through how to find the right length for an earnings recap, and why getting it wrong can undermine the story you’re trying to tell.
Andrew draws on direct experience advising institutional investors and listed companies to explain why a well-edited 5–10 minute audio summary often outperforms a full earnings call — and shares a real example where abbreviated content achieved close to 100% engagement, while the original hour-long webinar reached only a fraction of the audience for a third of its runtime.
This episode is for IR professionals, CFOs, and corporate communications leads who want to improve how investors actually engage with their earnings narrative — not just access it.
What’s covered:
Why institutional investors routinely ask for the summary, not the full version
The 5–10 minute sweet spot for earnings audio recaps, and when to stretch toward 30
How Campfire’s second-by-second analytics reveal exactly where investor attention drops
The risks of trimming too much context — and how to avoid them
Why the quality of the editor matters as much as the quality of the speaker
How to pilot a shorter recap using a past quarter before committing to a new format
Andrew references a real client case: a private investment syndicate of several hundred global investors, whose hour-long expert seminars were condensed into 5–10 minute audio episodes — and how the engagement data compared.
If you’re thinking about modernising your IR communications without adding compliance risk, this is a practical starting point.
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