If investors can’t recall it, your IR message failed – Campfire Academy, Episode 4

If investors can’t recall it, your IR message failed

If investors can’t remember your story, they won’t repeat it — and if they can’t repeat it, they won’t act on it. In this Campfire Academy session, Andrew Craissati explains why memorability — not just disclosure — determines whether your narrative survives beyond the meeting room. You’ll learn how to make sure investor messages stick, long after the earnings call ends.
Drawing on his experience leading IPO roadshows and presenting to hundreds of investors in compressed timeframes, Andrew breaks down what makes a message recallable, how storytelling strengthens impact, and why audio consistently outperforms text and video in attention and retention. From the psychology of sound to real-world Campfire client growth (560% audience increase over three years), this episode makes the business case for voice-led IR.
This discussion is for:
  • Heads of investor relations and IR managers
  • CFOs and CEOs shaping capital markets narratives
  • Corporate communications leaders modernising shareholder engagement
Key topics covered:
  • Why “heard” isn’t enough – the case for recall in investor comms
  • How roadshows taught the science of memorability
  • Storytelling as the backbone of effective IR
  • Why audio outperforms video and email (attention and multitasking data)
  • When to use audio vs RNS, webcast, or newsletter
  • How to introduce audio without adding noise
  • A real Campfire case study: 560% audience growth