Institutional vs retail investors: why your IR strategy needs to speak to both
Your investors are overwhelmed by screens — and your IR communications are probably paying the price. In this episode of Campfire Academy, Andrew Craissati breaks down how to build a multi-channel investor relations strategy that meets a distracted, screen-fatigued audience where they actually are. If you’ve ever wondered why your webcasts go unwatched or your newsletters get skimmed, this one’s for you.
Andrew covers why loyalty to any single platform is fading fast, why audio has become the most efficient channel for sustained investor engagement, and what separates IR teams who get this right from those still broadcasting into the void. Drawing on real examples — including a global private equity firm using audio, video, LinkedIn, and their website as part of a coordinated strategy — he walks through how to balance reach with depth, match content formats to channels, and use data to refine what’s working.
Topics covered:
- Why screen fatigue is reshaping how investors consume content
- The case for audio as a primary engagement channel in IR
- How to balance multi-channel reach with storytelling depth
- Matching content format to platform (and why long video on YouTube doesn’t work)
- The role of timing, cadence, and relevance in a multi-channel strategy
- What metrics and feedback loops actually tell you what’s working
- A real-world example of a global investment firm’s coordinated channel strategy
This episode is for:
- IR directors, IROs, and CFOs managing investor communications for public listed companies
- Communications leads rethinking their channel mix post-earnings cycle
- Anyone trying to extend leadership narrative without adding compliance risk or production burden