The Cost of Going Quiet Between Earnings
Most public companies go silent for two months out of every three — and in today’s market, that silence is a strategy with real consequences. In this episode of Campfire Academy, Auddy CEO Andrew Craissati makes the case for building a consistent investor communications cadence between quarterly earnings, and explains exactly how to do it without crossing compliance lines.
Andrew covers why the quarterly-only model no longer fits how institutional and retail investors consume information, what types of stories belong between formal disclosures, and how to design a content calendar that keeps your company foremost in investors’ minds year-round — not just during earnings season.
Key topics covered:
- Why going silent between earnings is increasingly dangerous in a world of immediacy and competing narratives
- How often to communicate with investors outside formal reporting cycles — and why monthly is the default
- The difference between statutory disclosure and context-building — and why both matter
- What to cover: customers, technology, leadership, macro developments, and industry shifts
- How to avoid selective disclosure with a planned, consistent editorial calendar
- How to measure the impact of mid-cycle communications over time
Featured: Andrew Craissati, CEO and Co-founder of Auddy — formerly Asia Pacific Chairman of Universal Studios and Sir Richard Branson’s Virgin Group.
