Your IR content exists. But is anyone actually listening?
IR teams have more channels than ever – and less attention to go around. In this episode of Campfire Academy, Andrew Craissati unpacks how investor relations leaders can decide where, when, and how to distribute their message for maximum impact, control, and measurable ROI.
From newsletters and webinars to YouTube videos and audio podcasts, every channel carries trade-offs around attention, engagement time, and audience data. Andrew walks through how to choose the right mix based on your business objectives – whether that’s reaching a broad retail audience through aggregators like Yahoo Finance and Schwab, or building a direct, access-controlled relationship with institutional investors through private audio. He also explores why audio consistently outperforms other formats for longer-form, complex IR content, with average engagement rates of 27+ minutes compared to just 120 seconds on YouTube.
Who this is for: IROs, Heads of Investor Relations, CFOs, and corporate communications leaders at listed companies who want to modernise their IR channel strategy, prove ROI, and stay visible in an era of AI-mediated search and shrinking attention spans.
In this episode:
Why most IR channels (email newsletters, Zoom webinars, YouTube) struggle to hold attention
The unique advantages of audio – screen-free consumption, longer engagement, and richer listener data
Timing and cadence: the best days and times to publish, and how to avoid podcast fatigue
Using listener data to refine editorial strategy, episode length, and publication timing
How algorithms and AI summaries (like ChatGPT) are reshaping retail investor behaviour
Practical advice for small-cap issuers and IR teams working with tight budgets
Andrew also explains how Auddy’s Campfire platform gives IR teams the listener-level analytics – down to individual fast-forwards, rewinds, and replay moments – that traditional channels simply don’t provide.
If you’re rethinking how your IR programme connects with investors in 2026, this episode offers a practical framework for where to invest your time, budget, and creative energy.
Download the roadmap to start your first investor podcast:
https://auddy.com/roadmap-to-investor-podcasts