Estimated reading time: 2 minutes
For decades, investor relations (IR) has been shaped by press releases, annual reports, and quarterly earnings calls. These remain essential—but they’re not always enough.
In an era where investors expect real-time access, deeper transparency, and a more personal connection with leadership, IR teams need new tools.
That’s where Campfire comes in.
Why Traditional IR Falls Short
Press releases are efficient, but they’re static.
Webcasts can feel one-sided.
Annual reports are long PDFs that often go unread.
For modern investors—many of whom consume content on the go—these formats struggle to deliver engagement. In short, they fail at the most basic task of building human connection with a brand or business.
Podcasts as Humanised Investor Communications
Real-World Examples
Audio storytelling changes the game.
- Nicolai Tangen, head of Norway’s $1.6 trillion oil fund, uses his podcast In Good Company to foster trust and provide behind-the-scenes access to decision-making.
- Firms like Goldman Sachs, JPMorgan Chase, and Fidelity produce podcasts that offer market insights and commentary for stakeholders.
Why Audio Works
Audio can humanise institutions, turning financial updates into conversations rather than announcements—giving a consistent, authentic voice to a brand.
Why Campfire Works for IR
Campfire is designed for secure, private conversations. That means investor updates can be delivered in a format that’s:
- Accessible – listen on-demand, anytime, anywhere.
- Secure – content is gated to authorised investors only.
- Engaging – podcasts let CEOs and CFOs speak directly to investors in their own voices.
The Future of Investor Relations Is Audio
As IR evolves, private audio won’t replace reports or earnings calls – but it will enhance them.
By adding warmth, accessibility, and narrative depth, Campfire helps IR teams go beyond the press release.
Let’s Talk
We’d love to hear what your business finds most challenging about investor relations.
Schedule a call with us, and let’s have an honest conversation about how Campfire can simplify your IR strategy.
