Estimated reading time: 3 minutes
Investor relations has always been about trust and clarity. But in today’s environment — defined by digital overload, global stakeholders and tighter regulations — traditional channels aren’t enough. Emails are still the workhorse of corporate communications, yet inbox fatigue, low open-rates and time-zone conflicts leave many updates unread.
Executives (CEOs, CFOs, IR officers) now face a dual challenge: how to maintain compliance while ensuring their messages actually land with analysts, shareholders and regulators.
While personalised messages can improve those email open rates, even the best-written email competes with hundreds of other alerts as stakeholders bounce between countless messages, tabs, and notifications. Stakeholders increasingly want content they can consume on the go — without being chained to a screen.
Why audio matters
Audio changes the dynamic. It transforms passive text-skimming into active listening in real time, meeting investors where they are — during commutes, workouts, or between meetings. Internal podcasts receive roughly 3x the attention of emails or videos. Audio is hands-free, accessible, and captures nuance that text simply cannot.
For IR leaders, that means updates can be both engaging and efficient. A CEO’s tone explaining quarterly results or a CFO’s context on market headwinds carries more weight when heard directly, rather than skimmed in a PDF.
The compliance challenge
Security and traceability are central to any IR programme. Public podcast platforms are open by design, making them unsuitable for regulated disclosures. What executives and compliance officers need is a private channel: access-controlled, encrypted and fully auditable.
This is where Auddy provides value. Through our secure private audio platform, Campfire, Auddy enables investor relations leaders to create, distribute and measure confidential audio updates.
Each episode in Campfire is delivered via encrypted feeds, restricted to authorised listeners, and backed by SOC 2 processes. Detailed analytics show who listened, how far they got, and when — providing the audit trail IR teams need.
Practical use cases for IR teams
Secure audio is not theory — it’s already reshaping how listed companies communicate. Common applications include:
- Earnings calls and results briefings — Summaries recorded post-call for investors who missed the live session, available securely on demand.
- Executive interviews and thought leadership — Direct messages from CEOs or CFOs, giving investors tone and context beyond the numbers.
- Training and compliance updates — Short audio modules explaining new ESG standards or disclosure frameworks, with analytics confirming who has listened.
- ESG and sustainability updates — Story-driven episodes that make progress on green goals tangible, highlighting employee or community voices.
- Onboarding and internal alignment — Content that doubles for employees as well as investors, reducing duplication and ensuring message consistency.
In each case, Auddy provides secure private audio to investor relations leaders, communications heads, and executives — helping them deliver critical updates that are both engaging and compliant.
Why the LSEG partnership matters
The London Stock Exchange Group (LSEG) Issuer Services Marketplace connects over 2,000 companies with specialist providers that support growth and compliance.
By inviting Auddy to join this platform, LSEG has made it clear that secure audio is no longer a niche tool — Auddy’s Campfire is now recognised as a foundational tool for organisations that prioritize strong investor relations and corporate communication.
For IR leaders, the partnership means easier access. LSEG provides issuers with trusted partners; Auddy provides secure audio; IR leaders gain a direct route to implement private podcasts for investors, employees and stakeholders.
It also carries weight with investors themselves. By adopting a solution endorsed within the Exchange ecosystem, companies demonstrate seriousness about transparency, security and innovation in how they communicate.
Looking ahead
The future of investor relations lies in meeting stakeholders where they are. Secure audio combines the convenience investors want with the compliance regulators demand. With Auddy’s partnership with LSEG, listed companies now have a clear pathway to adopt this format.
For executives and IR teams rethinking how they engage shareholders, the question is shifting from “Should we use secure audio?” to “How soon can we start?”
If you’re looking for a more innovative approach to your communications strategy, book a demo and we’ll guide you through what this would look like for your team.
