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Private Podcasts: What They Are and How to Create One
In an era where screen fatigue is real and attention spans are shrinking, private podcasts offer a refreshing way to share information. Unlike traditional podcasts that are available to the public, private podcasts are designed for a select audience—whether it’s employees, paying subscribers, or members of a private community. They provide an easy, on-the-go format for training, internal communication, and exclusive content.
What Is a Private Podcast?
A private podcast is an audio series that is restricted to a specific group of listeners rather than being publicly accessible on platforms like Apple Podcasts or Spotify. Access is typically controlled through a private RSS feed, password protection, or an invite-only platform.
Why Use Private Podcasts?
Private podcasts are becoming a go-to solution for organizations and content creators who want to share exclusive information securely. Here’s why they’re growing in popularity:
- Employee Training & Development – Deliver onboarding materials, upskilling programs, and leadership training without requiring screen time.
- Internal Communications – Keep teams aligned with company updates, executive messages, and culture-building content.
- Exclusive Content for Paid Audiences – Coaches, educators, and membership communities can provide premium, subscriber-only content.
- Engaging Remote & Hybrid Teams – A flexible, asynchronous way for employees to stay informed without being tied to video calls or long emails.
How to Create a Private Podcast
Setting up a private podcast is simpler than you might think. Follow these steps to get started:
1. Define Your Audience and Goals
First, clarify who your podcast is for and what you want to achieve. Are you training employees? Providing exclusive content to paying members? Sharing leadership insights? Knowing your goal will help shape your content.
2. Choose a Hosting Platform
Unlike public podcasts, private ones require a platform that offers restricted access. Some top options include:
- Auddy – Built for corporate training, investor relations and internal communications. Includes creative/production services.
- Hello Audio – Designed for course creators and membership sites.
- Transistor – Supports private feeds with listener management.
3. Plan & Record Your Content
- Outline Your Episodes – Keep them concise and engaging.
- Record with Quality – Use tools like Audacity, Riverside, GarageBand, or Descript for professional audio.
- Edit & Enhance – Clean up background noise and add intro/outro music.
4. Secure Your Podcast
Your hosting platform will provide different security options, including:
- Private RSS Feeds – Unique links assigned to each listener.
- Password-Protected Access – Only authorized users can tune in.
- Single Sign-On (SSO) – Enterprise-level security for employee access.
5. Share with Your Audience
Distribute your podcast through email, internal communication tools (Slack, Microsoft Teams), or Learning Management Systems (LMS). Some platforms also offer direct app access for listeners.
6. Monitor Engagement and Improve
Most private podcast platforms provide analytics to track who is listening and how engaged they are. Use this data to refine your content strategy and keep improving.
Final Thoughts
Private podcasts are an innovative way to communicate, train, and engage your community without relying on traditional emails or meetings. Whether you’re a business looking to enhance internal communication or a creator delivering exclusive content, private podcasting is a powerful tool worth exploring.
Need help setting up your own private podcast? Let’s connect!
For more information about private podcasts for sales teams and training, take a look at these blogs:
Auddy – Campfire
With an increased focus on ROI, audio provides the perfect solution for businesses to engage their communities in a measurable way.
Auddy Campfire is our audio comms distribution platform, creating the opportunity for you to share longer-form content with your communities, enabling a richer and more immersive experience. Interacting with your audience to build deeper connections and enhance your communication strategy.
This drives engagement, loyalty and provides meaningful analytics as to engagement and consumption (yes, you can measure what’s working!).
Plus, our creative teams can support you to deliver high quality and engaging content which meets your communication objectives.
Book a meeting with the team today to find out how Auddy Campfire can improve engagement and measurability for your business.
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