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In the age of AI, maintaining authentic human connection is more important than ever. People are engaging with content created by both humans and machines – but brands are asking: where can advertising still spark genuine emotional connection and authentic storytelling?
The answer? Audio.
Take the recent viral Jet2 VoiceOver (Zoe Lister) trend on TikTok. Its rise in popularity proves the power of sound to emotionally connect with audiences. As Andrew Tindall wrote, it’s a “masterclass in the power of audio.” Jet2 has used the same voice and soundtrack for over five years – a strategic decision that showcases the impact of consistent, long-term investment in audio branding.
The human voice is incredibly powerful. It’s emotive, familiar, and it cuts through noise – both literally and figuratively. Our brains instantly respond to tone: a whisper invites curiosity, a shout demands attention, and a familiar voice fosters trust. Jet2’s approach works because repetition builds resonance, and resonance builds loyalty.
For brands looking to stand out, finding and owning your unique brand voice can be a game-changer. It becomes a unifying thread that connects your messaging across platforms – whether in ads, podcasts, or internal communications.
At Auddy, we believe every brand has a voice worth hearing. Whether it’s through a branded podcast, an impactful advertising campaign, or internal storytelling with Campfire, we help brands harness the power of audio to connect with people on a deeper level.
Want to explore how audio can amplify your brand?
Let’s talk.
