UK Capital Markets Are Opening Up – What Does This Mean for IR?20260126145559
UK Capital Markets Are Opening Up – What Does This Mean for IR?
UK capital markets are opening up. Secondary raises face less friction, participation is broadening, and more investors can access public markets than...
What Most Boards Get Wrong About Investor Messaging20260119134907
What Most Boards Get Wrong About Investor Messaging
Public companies disclose more information than ever. Yet investor understanding often lags behind. This gap rarely comes down to volume. It comes dow...
Private Podcasts for Superfans: How Members-Only Audio Builds Loyalty You Can Measure20260106104417
Private Podcasts for Superfans: How Members-Only Audio Builds Loyalty You Can Measure
Public channels are great for reach. They are less reliable for loyalty.Algorithms change. Feeds move fast. Even your best fans miss posts. And wh...
Don’t Treat Video and Audio Podcasts as the Same Channel20251210153411
Don’t Treat Video and Audio Podcasts as the Same Channel
Podcasting is no longer just an audio medium. The rise of video podcasts has expanded the industry and unlocked new, younger, video-first audiences – ...
Your IR Strategy Worked a Decade Ago. Here’s Why It Doesn’t Now20251208132718
Your IR Strategy Worked a Decade Ago. Here’s Why It Doesn’t Now
Despite the rise of modern tools, traditional reporting still plays a valuable role. Investors continue to pore over financial statements, often headi...
Your Investors Are Multitasking. Your Comms Should Be Too.20251201122122
Your Investors Are Multitasking. Your Comms Should Be Too.
Most investors read only a fraction of what companies publish — and the gap between disclosure and understanding is widening. ...
Your Staff Are Already Talking About the Merger – What’s Next?20251107123438
Your Staff Are Already Talking About the Merger – What’s Next?
When a merger is announced, employees aren’t thinking about “synergies.” They think about their jobs — who they’ll report to, whether their work still...
Are Traditional IR Metrics Failing You?20251030212602
Are Traditional IR Metrics Failing You?
One of the toughest challenges for IR teams is measuring real engagement. Did investors read your report, or merely glance at it? Did they attend your...
Creativity in the Workplace: How We Use Creativity to Deliver Corporate Messages20251020213454
Creativity in the Workplace: How We Use Creativity to Deliver Corporate Messages
In today’s digital workplace, internal communication often competes with busy inboxes, back-to-back meetings, and short attention spans. It’s no longe...
From Earnings Calls to Audio Episodes: Making Investor Updates Engaging20251013210203
From Earnings Calls to Audio Episodes: Making Investor Updates Engaging
Earnings calls are a staple of investor relations but they're often long, dense, and difficult to navigate. In a world where attention is at a premium...