How an Investment Firm Turned Leadership Updates into Must-Listen Content

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The Challenge: Getting critical messages heard across a busy, distributed organization

The client’s identity and certain specifics are redacted for confidentiality.

With roughly 1,000 employees, a multinational investment firm faced a common internal communications problem: leadership updates were going out, but it was unclear whether people were truly engaging with them, especially as the conventional metrics for emails are limited as proxies of engagement. Existing channels struggled to cut through, and scaling communications globally added complexity.

Key challenges included:

Inbox fatigue among staff: Written updates competing for attention and often skimmed or ignored

Limited scalability of comms: Live formats that did not translate well across time zones, roles, and schedules

Poor fit for daily workflows: Communications that required employees to stop work, sit at a desk, or attend another meeting

Lack of engagement insight: Limited visibility into whether messages were actually being consumed once sent

Capacity constraints: Pressure to improve engagement without adding production or operational workload to a lean team

The Solution: A leadership-driven audio channel employees actually use

To address these challenges, the firm launched an internal podcast for leadership updates and recurring communications using Auddy’s Campfire solution, with Auddy acting as an end-to-end partner.

Auddy managed the planning, production, and ongoing delivery, while also providing the software to host and distribute each episode.

The approach centered on making leadership communication easier to consume and easier to sustain.

Key elements of the solution included:

Direct, human leadership communication: An internal podcast that allowed senior leaders (including the CEO) to speak to employees in a natural, conversational way

On-demand listening: Audio that employees could consume during commutes, between meetings, or away from screens

Steady leadership content cadence: A format built for regular, ongoing updates rather than one-off announcements

End-to-end program management: Auddy handled planning, production, and delivery, removing operational burden from the comms team

Scalable consistency: A reliable communications approach that avoided long written updates or resource-heavy formats, without adding workload

The Results: Strong adoption, eager consumption, and clear engagement signals

From the outset, the investment firm’s new internal podcast demonstrated consistent and measurable engagement, which they now prefer to their original comms channels.

The data here was collected over a 15-month period of time starting from the client’s initial onboarding through September 2025, when this research was undertaken:

Average month-on-month audience growth of 7.6%, with total audience growth of 114.9% over baseline

Audience growth CAGR of 83.8%, indicating sustained adoption over time

On average, 86% of listening base downloaded new episodes within seven days, with a median of 94%, showing fast, habitual consumption

A one-off “Year in Review” episode further highlighted the channel’s reach, as they wanted to extend their all-hands updates to better engage their international employees asynchronously, as well as answer questions and share additional updates they didn’t have time for during the meeting itself.

Median 7-day listen rate of total listeners

Compound annual audience growth rate

Average episode-to-episode audience growth

Within the first week, 78.6% of listeners downloaded the episode, with total downloads exceeding the total number of employees – a 1.44× ratio of downloads to the listener base, showing substantial repeat listens.

This delivered clear benefits across teams and audiences:

For company leadership: A repeatable way to communicate with tone and clarity – at scale and globally

For internal communications leaders: Clear evidence that messages were being consumed, not just distributed

For the broader organization: A communications approach that supports both internal alignment and external stakeholder understanding, without added friction or complexity

For an investment firm thinking holistically about communications, this project demonstrated how audio can strengthen alignment across employees, leaders and other stakeholders, without adding friction or complexity. Today, the firm continues to work with Auddy on this initiative.

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Want to launch a private podcast for your own audience? Take a look at these roadmaps:

Investor relations: Add context and nuance for investors on the go

Internal comms: Build culture, train staff, and manage change with a private podcast

Marketing and member engagement: connect with your community to build loyalty and drive action