Humanising Shareholder Updates Without Breaking Compliance – Campfire Academy, Episode 3

If investors understand your numbers but not your intent, the problem isn’t disclosure, but tone. In this Campfire Academy episode, Andrew Craissati breaks down why a CEO’s voice shapes investor trust, interpretation, and sentiment in ways written updates never can.

You’ll learn how to humanise shareholder communications without crossing compliance lines — especially in moments that matter most.

This conversation explores how tone, authenticity, and narrative influence how investors read between the lines of formal disclosures. From crisis communications to strategic inflection points, Andrew explains why hearing directly from leadership creates clarity, reinforces integrity, and reduces misinterpretation — when done with discipline.